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Client delivery Animation and creative production

Animation handoffs: from 20 days to one week

An independent animation studio with under 50 staff · Published

Before
20 days
After
1 week
Production workflow turnaround: what was measured

Elapsed turnaround for the production workflow in scope: calendar time from work entering the workflow to it being delivered, including time spent waiting between stages. It is not a measure of artist hours.

The situation

Animation work moves through a sequence of specialised stages, each handled by different people with different tools. At this studio, the creative work at each stage was not the bottleneck. The time between stages was.

Knowing whether a piece of work was ready for the next stage depended on messages, spreadsheets and people remembering to tell each other. Status in the production tracker drifted from reality, so producers spent time confirming what was actually done. Work sat finished but unnoticed, or started before its inputs were final and had to be redone. The workflow took around 20 days end to end, and much of that was waiting.

The constraint

A small studio cannot absorb a large systems project or a long disruption to production. Artists needed to keep using the tools they were productive in, and any change had to fit around live work rather than pause it.

What we changed

The work connected the tools the studio already used instead of replacing them:

  • Tracking connected to the tools. Production tracking was integrated with the tools where work is actually done, so status updates as work progresses instead of relying on someone to update it by hand.
  • Handoffs made explicit. When a stage completes, the next stage is told that its inputs are ready, with what it needs attached, instead of finding out through a message or a check-in.
  • One view of where work is waiting. Producers can see which items are blocked and why, so attention goes to genuine problems rather than to confirming status.

The creative work and the decisions about it stayed entirely with the studio’s artists and producers.

The result

Elapsed turnaround for the production workflow fell from 20 days to one week.

As with most handoff-heavy processes, the improvement came from removing the dead time between stages and the rework caused by starting on inputs that were not final. The artists did not work faster; their work stopped waiting.

What this does and does not show

This figure is elapsed turnaround for the workflow in scope, compared before and after the change. It does not measure artist hours, cost or creative quality, which are different quantities. It reflects one studio’s pipeline, tools and team; another studio would start from a different point. The client has approved this anonymised account.

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